How to Choose a Moisturizer for Men: A Simple Guide

Quick answer

To choose a moisturizer for men, first identify your skin type—dry, oily, combination, or normal—then look for a product with ingredients that match that need. For most men, a lightweight, non-greasy formula that absorbs quickly works well for daily use.

Moisturizer is a basic step in any grooming routine, but many men skip it because they're not sure which one to pick. The truth is, the right moisturizer can keep your skin comfortable, reduce irritation, and even help your beard or aftershave routine go better.

This guide gives you simple rules to choose a moisturizer based on your skin type and how you plan to use it. You'll learn what ingredients matter, what to avoid, and how to match a product to your daily habits.

Know your skin type first

Your skin type is the biggest factor in choosing a moisturizer. Dry skin feels tight, flaky, or rough, especially after washing. Oily skin looks shiny and may be prone to breakouts. Combination skin is oily in some areas (like the T-zone) and dry in others. Normal skin is balanced and rarely feels tight or greasy.

If you're not sure, wash your face with a gentle cleanser and wait an hour without applying anything. If your skin feels tight and looks dull, it's dry. If it looks shiny by the end of the hour, it's oily. If it feels comfortable all over, you have normal or combination skin.

• Dry skin: look for richer formulas with butters or oils.
• Oily skin: choose lightweight, oil-free gels or lotions.
• Normal skin: a balanced moisturizer with SPF is a good all-rounder.

Match the formula to your routine

Think about when you'll apply the moisturizer. If you use it in the morning, a lightweight lotion that absorbs fast and doesn't interfere with sunscreen or styling products is ideal. At night, a slightly richer formula can help repair skin while you sleep.

If you have a beard, consider that your facial hair and the skin under it need different care. A beard balm or beard oil is designed for the hair and skin beneath, while a facial moisturizer is meant for the rest of your face. Using both is fine, but apply moisturizer first and let it absorb before adding beard products.

• Morning: lightweight, non-greasy, absorbs quickly.
• Night: richer, more nourishing if your skin is dry.
• With beard: apply moisturizer first, then beard oil or balm.

Read the ingredients, not just the label

Ingredients matter more than marketing claims. For dry skin, look for ingredients like shea butter, glycerin, or natural oils that help lock in moisture. For oily skin, avoid heavy oils and look for water-based or gel formulas that hydrate without clogging pores.

If you have sensitive skin, choose fragrance-free or naturally scented products with minimal ingredients. Strong synthetic fragrances can irritate skin, especially if you shave regularly. A product with a mild, natural scent is often safer for daily use.

• For dry skin: shea butter, glycerin, natural oils.
• For oily skin: water-based, non-comedogenic, lightweight.
• For sensitive skin: fragrance-free or naturally scented.

Decision rules for choosing a moisturizer

• If your skin feels tight after washing: Choose a richer moisturizer with ingredients like shea butter or glycerin. Apply it within a few minutes of washing to lock in moisture. Look for words like 'nourishing' or 'for dry skin' on the label.
• If your skin looks shiny by midday: Pick a lightweight, oil-free gel or lotion. Avoid heavy creams that can add shine or clog pores. Test a small amount and see how it feels after 30 minutes.
• If you shave regularly: Use a moisturizer that soothes and hydrates without stinging. Apply it after shaving and let it absorb before using any styling products. A fragrance-free or naturally scented option is less likely to irritate.

Products that fit a simple routine

• Body Wash Variety Pack: Our body wash variety pack includes our 8 fl oz bay rum, 8 fl oz birchwood, 8 fl oz cedar spice all-in-one body washes and are designed to be used on both your hair and skin, providing a gentle cleanse without irritation. If your skin is dry or sensitive, using a gentle all-in-one wash helps avoid stripping moisture before you even apply a moisturizer. This pack lets you test scents and find one that fits your routine.
• Lip Balm Four Pack: Whether it's cold, dry air in the winter, or sizzling hot heat in the summer, your lips are constantly exposed to the elements all year round. Our balms are designed to help guys regularly hydrate and protect their lips. Your lips are part of your skin, and they often get neglected. Keeping a lip balm on hand complements your moisturizer routine, especially when you're outdoors or in dry air.

Who should use a dedicated men's moisturizer

Best for

• Men with dry or flaky skin who need daily hydration
• Men who shave and want to reduce post-shave tightness
• Men who want a simple, non-greasy product for everyday use

Not for

• Men who prefer a multi-step routine with separate serums and treatments
• Men with severe acne or skin conditions that require prescription products

Choosing a moisturizer for men doesn't have to be complicated. Start with your skin type, pick a formula that matches your daily routine, and read the ingredients. A simple, consistent approach will keep your skin comfortable and looking its best.